@erlandscom


Guiding innovation through visionary thinking and strategic execution
Innovation & Strategy Creative Lead

This hybrid leadership role is focused on guiding the development of new ideas, products, or services within a company or project in industries like design, tech, branding, or product development.

Shaping the overall strategic direction, supporting brands teams and organisations in clear engageing forward-thinking concepts, relevant market offerings, and purposeful experiences.

Innovation

Identifying and developing new opportunities
Leading creative brainstorming and experimentation
Staying ahead of trends and applying future-thinking approaches

Strategy

Defining the vision and roadmap for growth or transformation
Aligning creative outputs with long-term business goals
Coordinating cross-functional teams to implement strategic plans

Creative Leadership

Guiding and inspiring designers, developers, or content creators
Making sure that all innovation efforts are aesthetically and conceptually strong
Bringing originality and coherence to the final results

This approach supports collaborations with clients, brands, and organizations aiming to create design-led innovations, enter new markets, or refine their offerings through thoughtful, creative, and strategic development.The role of Innovation and Strategy Creative Lead focuses on shaping forward-thinking concepts, products, and experiences by combining creative insight with strategic foresight. It bridges the space between ideation and execution—aligning aesthetics, user experience, and business objectives into a coherent vision.

ERLANDS
STUDIO
©2012

INNOVATION
AND CREATIVE
STRATEGY LEAD

@erlandsart


Creating spaces and objects as tools for conscious presence and shared exploration.

Art of Conscious Self-Exploration

This evolving artistic practice is rooted in the creation of objects, environments, and experiences that invite both personal reflection and collective presence. It moves beyond conventional design or commercial aims, centering instead on inner alignment, authenticity, and the search for quiet depth. Each piece becomes a living trace of meditative insight—offering space not only for beauty but for awareness.

The process is guided by an intuitive dialogue between body, material, and space, dissolving boundaries between artist and viewer, object and self, art and life.

Presence through Creation

Living the creative process as a form of meditation and inner alignment
Allowing objects to emerge through felt experience rather than imposed intention
Cultivating spaces that hold emotional clarity and invite quiet reflection


Shared Exploration

Inviting viewers into moments of stillness and grounded energy
Creating environments that blur the line between installation, performance, and lived space
Encouraging connection not through explanation, but through presence and sensation


Fluid Boundaries

Dissolving divisions between work and self, process and result
Treating creation as a continuous practice of building an internal and external home
Letting materials, gestures, and environments become extensions of meditative states

This artistic approach supports collaborations, performances, and installations where space becomes a living organism—shaped by time, motion, silence, and transparency. It seeks not only to express a personal journey but to open a shared space for discovery, sensitivity, and conscious attention.

ERLANDS
STUDIO
©2012

ART OF
CONSCIOUS SELF EXPLORATION